Research Catalog

Marketing models: quantitative applications.

Title
Marketing models: quantitative applications. Edited by Ralph L. Day [and] Leonard J. Parsons.
Author
Day, Ralph L.
Publication
Scranton, Intext Educational Publishers [1971]

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Details

Additional Authors
Parsons, Leonard J.
Description
ix, 693 p. illus.; 23 cm.
Series Statement
The Intext series in marketing.
Subjects
Bibliography (note)
  • Includes bibliographies.
Call Number
JLD 71-157
LCCN
79132904
OCLC
NYPG710524528-B
Author
Day, Ralph L. Compiler
Title
Marketing models: quantitative applications. Edited by Ralph L. Day [and] Leonard J. Parsons.
Imprint
Scranton, Intext Educational Publishers [1971]
Series
The Intext series in marketing.
Bibliography
Includes bibliographies.
Added Author
Parsons, Leonard J.
Research Call Number
JLD 71-157
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