Research Catalog

Marketing models: behavioral science applications.

Title
Marketing models: behavioral science applications. Edited by Ralph L. Day [and] Thomas E. Nee.
Author
Day, Ralph L.
Publication
Scranton, Intext Educational Publishers [1971]

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Details

Additional Authors
Nee, Thomas E.
Description
xi, 556 p. illus.; 23 cm.
Series Statement
The Intext series in marketing.
Subject
  • Marketing > Mathematical models
  • Consumption (Economics)
Bibliography (note)
  • Includes bibliographies.
Call Number
JLD 71-163
LCCN
72132905
OCLC
NYPG710524542-B
Author
Day, Ralph L., ed.
Title
Marketing models: behavioral science applications. Edited by Ralph L. Day [and] Thomas E. Nee.
Imprint
Scranton, Intext Educational Publishers [1971]
Series
The Intext series in marketing.
Bibliography
Includes bibliographies.
Added Author
Nee, Thomas E.
Research Call Number
JLD 71-163
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