Research Catalog

Marketing decisions: a Bayesian approach

Title
Marketing decisions: a Bayesian approach [by] Ben M. Enis [and] Charles L. Broome.
Author
Enis, Ben M.
Publication
Scranton, Intext Educational Publishers [1971]

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Details

Additional Authors
Broome, Charles L., 1925-
Description
ix, 146 p. illus.; 21 cm.
Series Statement
The Intext series in marketing research.
Subject
  • Marketing research
  • Bayesian statistical decision theory
Bibliography (note)
  • Includes bibliographies.
Call Number
JLD 71-387
LCCN
77104846
OCLC
NYPG710527598-B
Author
Enis, Ben M.
Title
Marketing decisions: a Bayesian approach [by] Ben M. Enis [and] Charles L. Broome.
Imprint
Scranton, Intext Educational Publishers [1971]
Series
The Intext series in marketing research.
Bibliography
Includes bibliographies.
Added Author
Broome, Charles L., 1925-
Research Call Number
JLD 71-387
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