Research Catalog

Marketing communication; modern promotional strategy

Title
Marketing communication; modern promotional strategy [by] Frederick E. Webster, Jr.
Author
Webster, Frederick E.
Publication
New York, Ronald Press Co. [1971]

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TextRequest in advance JLE 71-268Offsite

Details

Description
viii, 694 p. illus.; 24 cm.
Subject
  • Marketing
  • Advertising
Bibliography (note)
  • Includes bibliographical references.
Call Number
JLE 71-268
LCCN
74137781
OCLC
NYPG710528754-B
Author
Webster, Frederick E.
Title
Marketing communication; modern promotional strategy [by] Frederick E. Webster, Jr.
Imprint
New York, Ronald Press Co. [1971]
Bibliography
Includes bibliographical references.
Research Call Number
JLE 71-268
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