Research Catalog

Pricing decisions and marketing policy

Title
Pricing decisions and marketing policy [by] Kristian S. Palda.
Author
Palda, Kristian S.
Publication
Englewood Cliffs, N. J., Prentice-Hall [1971]

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TextRequest in advance JLD 71-667Offsite

Details

Description
x, 116 p.; 23 cm.
Series Statement
Prentice-Hall Foundations of marketing series.
Subject
  • Pricing
  • Marketing
Bibliography (note)
  • Includes bibliographical references.
Call Number
JLD 71-667
LCCN
78139413
OCLC
NYPG720010672-B
Author
Palda, Kristian S.
Title
Pricing decisions and marketing policy [by] Kristian S. Palda.
Imprint
Englewood Cliffs, N. J., Prentice-Hall [1971]
Series
Prentice-Hall Foundations of marketing series.
Bibliography
Includes bibliographical references.
Research Call Number
JLD 71-667
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