Research Catalog
Essentials of the promotional mix
- Title
- Essentials of the promotional mix [by] Harry Deane Wolfe [and] Dik Warren Twedt.
- Author
- Wolfe, Harry Deane, 1901-
- Publication
- New York, Appleton-Century-Crofts [1970]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 71-692 | Offsite |
Details
- Additional Authors
- Twedt, Dik Warren, 1920-
- Description
- xiii, 304 p. illus.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JLE 71-692
- LCCN
- 70111880
- OCLC
- NYPG720037426-B
- Author
- Wolfe, Harry Deane, 1901-
- Title
- Essentials of the promotional mix [by] Harry Deane Wolfe [and] Dik Warren Twedt.
- Imprint
- New York, Appleton-Century-Crofts [1970]
- Bibliography
- Includes bibliographical references.
- Added Author
- Twedt, Dik Warren, 1920-
- Research Call Number
- JLE 71-692