Research Catalog
Marketing decision making: a model building approach.
- Title
- Marketing decision making: a model building approach.
- Author
- Kotler, Philip.
- Publication
- New York, Holt, Rinehart and Winston [1971]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 71-662 | Offsite |
Details
- Description
- xi, 720 p. illus.; 25 cm.
- Series Statement
- Holt, Rinehart and Winston marketing series.
- Subjects
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JLE 71-662
- LCCN
- 70135637
- OCLC
- NYPG720056224-B
- Author
- Kotler, Philip.
- Title
- Marketing decision making: a model building approach.
- Imprint
- New York, Holt, Rinehart and Winston [1971]
- Series
- Holt, Rinehart and Winston marketing series.
- Bibliography
- Includes bibliographical references.
- Research Call Number
- JLE 71-662