Research Catalog

Promotional behavior

Title
Promotional behavior [by] Sidney J. Levy.
Author
Levy, Sidney J., 1921-
Publication
Glenview, Ill., Scott, Foresman [1971]

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TextRequest in advance JLD 72-1002Offsite

Details

Description
100 p.; 23 cm.
Subject
  • Marketing
  • Sales promotion
Note
  • "Modified and expanded version of the chapter on promotion in Managerial analysis in marketing, by Frederick D. Sturdivant, et al.," published in 1970.
Bibliography (note)
  • Bibliography: p. 91-93.
Call Number
JLD 72-1002
LCCN
77154795
OCLC
NYPG720161710-B
Author
Levy, Sidney J., 1921-
Title
Promotional behavior [by] Sidney J. Levy.
Imprint
Glenview, Ill., Scott, Foresman [1971]
Bibliography
Bibliography: p. 91-93.
Research Call Number
JLD 72-1002
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