Research Catalog

Innovative behavior and communication

Title
Innovative behavior and communication [by] Thomas S. Robertson.
Author
Robertson, Thomas S.
Publication
New York, Holt, Rinehart and Winston [1971]

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Details

Description
xiv, 331 p. illus.; 24 cm.
Series Statement
Editors' series in marketing.
Subject
  • Marketing
  • Diffusion of innovations
  • New products
Bibliography (note)
  • Bibliography: p. 295-320.
Call Number
JLE 72-579
ISBN
0030791057
LCCN
76137657
OCLC
NYPG720174072-B
Author
Robertson, Thomas S.
Title
Innovative behavior and communication [by] Thomas S. Robertson.
Imprint
New York, Holt, Rinehart and Winston [1971]
Series
Editors' series in marketing.
Bibliography
Bibliography: p. 295-320.
Research Call Number
JLE 72-579
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