Research Catalog

Promotion: persuasive communication in marketing

Title: Promotion: persuasive communication in marketing [by] Rollie Tillman and C. A. Kirkpatrick. Rev. ed.
Author: Tillman, Rollie.
Publication: Homewood, Ill., R. D. Irwin, 1972.

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Additional Authors

Kirkpatrick, Charles A. (Charles Atkinson), 1908-1985.

Description

xi, 536 p. illus.; 24 cm.

Subject

Bibliography (note)

Call Number

JLE 72-1848

LCCN

75176052

OCLC

Author

Tillman, Rollie.

Title

Promotion: persuasive communication in marketing [by] Rollie Tillman and C. A. Kirkpatrick. Rev. ed.

Imprint

Homewood, Ill., R. D. Irwin, 1972.

Bibliography

Includes bibliographical references.

Added Author

Kirkpatrick, Charles A. (Charles Atkinson), 1908-1985.

Research Call Number

JLE 72-1848