Research Catalog

Organizational buying behavior

Title
Organizational buying behavior [by] Frederick E. Webster, Jr. [and] Yoram Wind.
Author
Webster, Frederick E.
Publication
Englewood Cliffs, N.J., Prentice-Hall [1972]

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Details

Additional Authors
Wind, Yoram.
Description
xi, 132 p. illus.; 23 cm.
Series Statement
Prentice-Hall Foundations of marketing series.
Subject
  • Purchasing
  • Industrial procurement
Bibliography (note)
  • Includes bibliographical references.
Call Number
JLD 72-3701
ISBN
0136409539
LCCN
75170040
OCLC
  • 341005
  • NYPG724172351-B
Author
Webster, Frederick E.
Title
Organizational buying behavior [by] Frederick E. Webster, Jr. [and] Yoram Wind.
Imprint
Englewood Cliffs, N.J., Prentice-Hall [1972]
Series
Prentice-Hall Foundations of marketing series.
Bibliography
Includes bibliographical references.
Added Author
Wind, Yoram.
Research Call Number
JLD 72-3701
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