Research Catalog
Marketing management
- Title
- Marketing management [by] Harper W. Boyd, Jr. [and] William F. Massy.
- Author
- Boyd, Harper W.
- Publication
- New York, Harcourt Brace Jovanovich [1972]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 72-2533 | Offsite |
Details
- Additional Authors
- Massy, William F.
- Description
- xii, 618 p. illus.; 24 cm.
- Series Statement
- The Harbrace series in business and economics.
- Subject
- Marketing > Management
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JLE 72-2533
- ISBN
- 0155551124
- LCCN
- 76184118
- OCLC
- 341113
- NYPG724180170-B
- Author
- Boyd, Harper W.
- Title
- Marketing management [by] Harper W. Boyd, Jr. [and] William F. Massy.
- Imprint
- New York, Harcourt Brace Jovanovich [1972]
- Series
- The Harbrace series in business and economics.
- Bibliography
- Includes bibliographical references.
- Added Author
- Massy, William F.
- Research Call Number
- JLE 72-2533