Research Catalog
Creating social change. [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman.
- Title
- Creating social change. [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman.
- Author
- Zaltman, Gerald.
- Publication
- New York, Holt, Rinehart, and Winston [1972]
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 73-210 | Offsite |
Details
- Additional Authors
- Description
- xviii, 676 p. illus.; 24 cm.
- Series Statement
- Holt, Rinehart and Winston marketing series.
- Subject
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JLE 73-210
- ISBN
- 0030802628
- LCCN
- 73167810
- OCLC
- 354627
- NYPG734003534-B
- Author
- Zaltman, Gerald. Compiler
- Title
- Creating social change. [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman.
- Imprint
- New York, Holt, Rinehart, and Winston [1972]
- Series
- Holt, Rinehart and Winston marketing series.
- Bibliography
- Includes bibliographical references.
- Added Author
- Kotler, Philip.Kaufman, Ira.
- Research Call Number
- JLE 73-210