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The concept of building research as a marketable product: a feasibility study of the use of marketing techniques during the research - development - diffusion - utilisation cycle.

Title: The concept of building research as a marketable product: a feasibility study of the use of marketing techniques during the research - development - diffusion - utilisation cycle.
Author: Waller, George, 1919-
Publication: [London (Marketing House, Richbell Place. W.C.1)], Institute of Marketing (Construction Industry Marketing Group), 1971.

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Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Book/Text	Request in advance	JLG 73-28	Offsite

Details

Additional Authors

Institute of Marketing. Construction Industry Marketing Group.

Description

vi, 51 p. (4 fold.). illus.; 31 cm.

Subjects

Building > Research
Marketing > Management

Bibliography (note)

Bibliography: p. 48-50.

Call Number

JLG 73-28

ISBN

0902130056

LCCN

72189362

OCLC

548653
NYPG734040784-B

Author

Waller, George, 1919-

Title

The concept of building research as a marketable product: a feasibility study of the use of marketing techniques during the research - development - diffusion - utilisation cycle.

Imprint

[London (Marketing House, Richbell Place. W.C.1)], Institute of Marketing (Construction Industry Marketing Group), 1971.

Bibliography

Bibliography: p. 48-50.

Added Author

Institute of Marketing. Construction Industry Marketing Group.

Research Call Number

JLG 73-28

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