Research Catalog

Applied multidimensional scaling; a comparison of approaches and algorithms

Title
Applied multidimensional scaling; a comparison of approaches and algorithms [by] Paul E. Green [and] Vithala R. Rao.
Author
Green, Paul E.
Publication
New York, Holt, Rinehart and Winston [1972]

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Details

Additional Authors
Rao, Vithala R.
Description
xviii, 292 p. illus.; 24 cm.
Series Statement
Editors' series in marketing.
Subject
  • Consumers' preferences
  • Marketing research > Statistical methods
  • Scale analysis (Psychology)
Bibliography (note)
  • Bibliography: p. 273-284.
Call Number
JLE 73-1288
ISBN
0030802717
LCCN
70159398
OCLC
  • 409543
  • NYPG734160738-B
Author
Green, Paul E.
Title
Applied multidimensional scaling; a comparison of approaches and algorithms [by] Paul E. Green [and] Vithala R. Rao.
Imprint
New York, Holt, Rinehart and Winston [1972]
Series
Editors' series in marketing.
Bibliography
Bibliography: p. 273-284.
Added Author
Rao, Vithala R.
Research Call Number
JLE 73-1288
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