Research Catalog

Advertising and promotion for retailing: text and cases

Title
Advertising and promotion for retailing: text and cases [by] Laurence W. Jacobs.
Author
Jacobs, Laurence Wile, 1939-
Publication
Glenview, Ill., Scott, Foresman [1972]

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TextRequest in advance JLD 73-3523Offsite

Details

Description
248 p. illus.; 23 cm.
Subject
  • Advertising
  • Sales promotion
Bibliography (note)
  • Bibliography: p. 241-244.
Call Number
JLD 73-3523
ISBN
0673076792 (pbk.)
LCCN
72081163
OCLC
  • 524410
  • NYPG734357533-B
Author
Jacobs, Laurence Wile, 1939-
Title
Advertising and promotion for retailing: text and cases [by] Laurence W. Jacobs.
Imprint
Glenview, Ill., Scott, Foresman [1972]
Bibliography
Bibliography: p. 241-244.
Research Call Number
JLD 73-3523
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