Research Catalog
La simulation en marketing
- Title
- La simulation en marketing [par] Philip Kotler [et] Randall L. Schultz. Traduit de l'américain par C. et J. Martin.
- Author
- Kotler, Philip.
- Publication
- [Paris, Dunod, 1971]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLC 73-446 | Offsite |
Details
- Additional Authors
- Schultz, Randall L.
- Description
- vi, 120 p.; 18 cm.
- Series Statement
- Collection La Vie de l'entreprise, 132
- Subject
- Note
- "Dunod économie"
- Translation of Marketing simulation: review and prospects, first published in the Journal of business, v. 43, no. 3 (July, 1970)
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JLC 73-446
- LCCN
- 72307720
- OCLC
- NYPG744022954-B
- Author
- Kotler, Philip.
- Title
- La simulation en marketing [par] Philip Kotler [et] Randall L. Schultz. Traduit de l'américain par C. et J. Martin.
- Imprint
- [Paris, Dunod, 1971]
- Series
- Collection La Vie de l'entreprise, 132
- Bibliography
- Includes bibliographical references.
- Added Author
- Schultz, Randall L.
- Research Call Number
- JLC 73-446