Research Catalog
Marketing classics; a selection of influential articles
- Title
- Marketing classics; a selection of influential articles [by] Ben M. Enis and Keith K. Cox. 2d ed.
- Author
- Enis, Ben M.
- Publication
- Boston, Allyn and Bacon [1973]
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 74-372 | Offsite |
Details
- Additional Authors
- Cox, Keith Kohn.
- Description
- xv, 471 p. illus.; 24 cm.
- Subject
- Marketing
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JLE 74-372
- LCCN
- 72095352
- OCLC
- 622146
- NYPG744064712-B
- Author
- Enis, Ben M. Compiler
- Title
- Marketing classics; a selection of influential articles [by] Ben M. Enis and Keith K. Cox. 2d ed.
- Imprint
- Boston, Allyn and Bacon [1973]
- Edition
- 2d ed.
- Bibliography
- Includes bibliographical references.
- Added Author
- Cox, Keith Kohn.
- Research Call Number
- JLE 74-372