Research Catalog

The marketing research process; a managerial approach to purchasing relevant information for decision making

Title: The marketing research process; a managerial approach to purchasing relevant information for decision making [by] Keith K. Cox and Ben M. Enis.
Author: Cox, Keith Kohn.
Publication: Pacific Palisades, Calif., Goodyear Pub. Co. [1972]

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JLE 74-903	Offsite

Additional Authors

Enis, Ben M.

Description

xiv, 622 p. illus.; 25 cm.

Subject

Bibliography (note)

Call Number

JLE 74-903

ISBN

0876205449

LCCN

73188257

OCLC

Author

Cox, Keith Kohn.

Title

The marketing research process; a managerial approach to purchasing relevant information for decision making [by] Keith K. Cox and Ben M. Enis.

Imprint

Pacific Palisades, Calif., Goodyear Pub. Co. [1972]

Bibliography

Includes bibliographies.

Added Author

Enis, Ben M.

Research Call Number

JLE 74-903