Research Catalog

Das Marken- und Firmen-Image; Theorie, Methodik, Praxis.

Title
Das Marken- und Firmen-Image; Theorie, Methodik, Praxis.
Author
Johannsen, Uwe.
Publication
Berlin, Duncker & Humblot [1971]

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Details

Description
405 p. illus.(part col.); 24 cm.
Series Statement
Betriebswirtschaftliche Schriften, Heft 46
Subjects
Bibliography (note)
  • Bibliography: p. [393]-405.
Call Number
JLE 73-482
LCCN
77572779
OCLC
  • 7444958
  • NYPG744331822-B
Author
Johannsen, Uwe.
Title
Das Marken- und Firmen-Image; Theorie, Methodik, Praxis.
Imprint
Berlin, Duncker & Humblot [1971]
Series
Betriebswirtschaftliche Schriften, Heft 46
Bibliography
Bibliography: p. [393]-405.
Research Call Number
JLE 73-482
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