Research Catalog
Readings in the marketing research process.
- Title
- Readings in the marketing research process. Edited by Keith K. Cox and Ben M. Enis.
- Author
- Cox, Keith Kohn.
- Publication
- Pacific Palisades, Calif., Goodyear Pub. Co. [1973]
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLD 74-2235 | Offsite |
Details
- Additional Authors
- Enis, Ben M.
- Description
- xiii, 400 p.; 23 cm.
- Subject
- Note
- Companion vol. to the compilers' The marketing research process.
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JLD 74-2235
- ISBN
- 0876207786
- LCCN
- 72078500
- OCLC
- 749428
- NYPG744472767-B
- Author
- Cox, Keith Kohn. Compiler
- Title
- Readings in the marketing research process. Edited by Keith K. Cox and Ben M. Enis.
- Imprint
- Pacific Palisades, Calif., Goodyear Pub. Co. [1973]
- Bibliography
- Includes bibliographical references.
- Added Author
- Enis, Ben M.
- Research Call Number
- JLD 74-2235