Research Catalog

Price and its role in realistic choice situations--a review of recent work a study carried out for The Advertising Association by the Economists Advisory Group.

Title: Price and its role in realistic choice situations--a review of recent work [microform] a study carried out for The Advertising Association by the Economists Advisory Group.
Author: Economists Advisory Group.
Publication: London, The Advertising Association, 1970.

Details

Additional Authors

Advertising Association (Great Britain)

Description

3-30 p.; 21 cm.

Series Statement

Research studies in advertising.

Subject

Bibliography (note)

Includes bibliographical references.

Reproduction (note)

Microfiche.

Call Number

*XME-2657

ISBN

090287800X

LCCN

72556495

OCLC

136721
NYPG744675008-B

Author

Economists Advisory Group.

Title

Price and its role in realistic choice situations--a review of recent work [microform] a study carried out for The Advertising Association by the Economists Advisory Group.

Imprint

London, The Advertising Association, 1970.

Series

Research studies in advertising.

Reproduction

Microfiche. New York : New York Public Library, [19--] 1 microfiche : negative ; 11 x 15 cm. (FSN 19,260)

Bibliography

Includes bibliographical references.

Added Author

Advertising Association (Great Britain)

Research Call Number

*XME-2657

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