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Social indicators and marketing; selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973. Edited by: Robert L. Clewett [and] Jerry C. Olson.

Title: Social indicators and marketing; selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973. Edited by: Robert L. Clewett [and] Jerry C. Olson.
Publication: [Washington] American Marketing Association [1974]

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Details

Additional Authors

Description

xii, 193 p. illus.; 23 cm.

Subjects

Bibliography (note)

Bibliography: p. 183-190.

Call Number

JLD 74-3072

LCCN

74078359

OCLC

1048835
NYPG744832014-B

Title

Social indicators and marketing; selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973. Edited by: Robert L. Clewett [and] Jerry C. Olson.

Imprint

[Washington] American Marketing Association [1974]

Bibliography

Bibliography: p. 183-190.

Added Author

Clewett, Robert Lancelot, 1911-

Olson, J. C. (Jerry Chipman), 1917-2013.

American Marketing Association. Public Policy and Issues Division.

Research Call Number

JLD 74-3072

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