Research Catalog

Buyer/consumer information processing; [papers of a workshop] Edited by G. David Hughes and Michael L. Ray.

Title
Buyer/consumer information processing; [papers of a workshop] Edited by G. David Hughes and Michael L. Ray.
Publication
Chapel Hill, University of North Carolina Press [1974]

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Details

Additional Authors
  • Hughes, G. David (George David)
  • Ray, Michael L.
  • Association for Consumer Research (U.S.)
  • American Marketing Association.
Description
425 p. illus.; 24 cm.
Subject
  • Consumers
  • Consumers > Mathematical models
  • Motivation research (Marketing)
Note
  • "A joint project of the Association for Consumer Research and the American Marketing Association."
Bibliography (note)
  • Bibliography: p. 385-425.
Call Number
JLE 75-725
ISBN
0807812358
LCCN
74011181
OCLC
  • 940809
  • NYPG754186786-B
Title
Buyer/consumer information processing; [papers of a workshop] Edited by G. David Hughes and Michael L. Ray.
Imprint
Chapel Hill, University of North Carolina Press [1974]
Bibliography
Bibliography: p. 385-425.
Added Author
Hughes, G. David (George David)
Ray, Michael L.
Association for Consumer Research (U.S.)
American Marketing Association.
Research Call Number
JLE 75-725
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