Research Catalog
Advertising, management, and society: a business point of view. [Edited by] Francesco M. Nicosia.
- Title
- Advertising, management, and society: a business point of view. [Edited by] Francesco M. Nicosia.
- Author
- Nicosia, Francesco M.
- Publication
- New York, McGraw-Hill [1974]
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 75-1048 | Offsite |
Details
- Additional Authors
- Description
- xx, 386 p. illus.; 24 cm.
- Subjects
- Note
- A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
- Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
- Bibliography (note)
- Bibliography: p. 371-377.
- Call Number
- JLE 75-1048
- ISBN
- 0070465282 a0070465274 (pbk.) (canceled/invalid)
- LCCN
- 74002053
- OCLC
- 821372
- NYPG754293618-B
- Author
- Nicosia, Francesco M.
- Title
- Advertising, management, and society: a business point of view. [Edited by] Francesco M. Nicosia.
- Imprint
- New York, McGraw-Hill [1974]
- Bibliography
- Bibliography: p. 371-377.
- Added Author
- University of California, Berkeley. Graduate School of Business Administration.United States. Federal Trade Commission.
- Research Call Number
- JLE 75-1048