Research Catalog

Launching a new product a checklist for marketing management, by Michael Hamilton, Vernon Sullivan and Terry Ward.

Title: Launching a new product [microform] a checklist for marketing management, by Michael Hamilton, Vernon Sullivan and Terry Ward.
Author: Hamilton, Michael.
Publication: London, Institute of Marketing, 1970.

Additional Authors

Description

16 p. illus.; 21 cm.

Series Statement

Marketing management series.

Subject

New products

Bibliography (note)

Reproduction (note)

Call Number

*XME-2576

LCCN

70852848

OCLC

Author

Hamilton, Michael.

Title

Launching a new product [microform] a checklist for marketing management, by Michael Hamilton, Vernon Sullivan and Terry Ward.

Imprint

London, Institute of Marketing, 1970.

Series

Marketing management series.

Reproduction

Microfiche. New York : New York Public Library, [19--] 1 microfiche : negative ; 11 x 15 cm. (FSN 18,083)

Bibliography

Includes bibliographical references.

Added Author

Sullivan, Vernon.

Ward, Terry.

Research Call Number

*XME-2576