Research Catalog

Marketing and PR media planning

Title
Marketing and PR media planning, by Frank Jefkins.
Author
Jefkins, Frank William.
Publication
Oxford, New York, Pergamon Press [1974]

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TextRequest in advance JLD 75-1151Offsite

Details

Description
viii, 272 p.; 22 cm.
Series Statement
Essentials of marketing.
Subject
  • Public relations
  • Marketing
Bibliography (note)
  • Bibliography: p. 247-248.
Call Number
JLD 75-1151
ISBN
0080180868 a008018085X (pbk.) (canceled/invalid)
LCCN
74618347
OCLC
  • 923365
  • NYPG754327279-B
Author
Jefkins, Frank William.
Title
Marketing and PR media planning, by Frank Jefkins.
Imprint
Oxford, New York, Pergamon Press [1974]
Edition
[1st ed.]
Series
Essentials of marketing.
Bibliography
Bibliography: p. 247-248.
Research Call Number
JLD 75-1151
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