Research Catalog
Measurement of the differences in the perception of advertising by whites and Negroes through use of the semantic differential.
- Title
- Measurement of the differences in the perception of advertising by whites and Negroes through use of the semantic differential.
- Author
- Barban, Arnold M.
- Publication
- Austin, Tex., 1964.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | *ZT-811 | Offsite |
Details
- Description
- 236 l. illus. tables.; 28 cm.
- Subjects
- Note
- The sis (Ph.D.) - University of Texas.
- Vita.
- Bibliography (note)
- Bibliography: 1. 230-234.
- Reproduction (note)
- Microfilm.
- Call Number
- *ZT-811
- OCLC
- NYPG754401342-B
- Author
- Barban, Arnold M.
- Title
- Measurement of the differences in the perception of advertising by whites and Negroes through use of the semantic differential.
- Imprint
- Austin, Tex., 1964.
- Reproduction
- Microfilm. Ann Arbor, Mich.: University Microfilms. 1 microfilm reel ; 35 mm.
- Bibliography
- Bibliography: 1. 230-234.
- Research Call Number
- *ZT-811 [Microfilm]