Research Catalog

Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences

Title
Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences [by] Frank Jefkins.
Author
Jefkins, Frank William.
Publication
Aylesbury, Intertext, 1973.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
TextRequest in advance JLE 75-1631Offsite

Details

Description
[5], 121 p.; 24 cm.
Subject
  • Marketing > Dictionaries
  • Advertising > Dictionaries
  • Communication > Dictionaries
Call Number
JLE 75-1631
ISBN
0700202188
LCCN
74171366
OCLC
  • 995615
  • NYPG754447780-B
Author
Jefkins, Frank William.
Title
Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences [by] Frank Jefkins.
Imprint
Aylesbury, Intertext, 1973.
Research Call Number
JLE 75-1631
View in Legacy Catalog