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An experiment to assess the sales response of white consumer to Black models displayed in promotional material.

Title
An experiment to assess the sales response of white consumer to Black models displayed in promotional material.
Author
Bush, Ronald Frank, 1946-
Publication
[Tempe, Ariz.] 1974.

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StatusFormatAccessCall NumberItem Location
TextUse in library Sc Micro R-1634Schomburg Center - Research & Reference

Details

Description
131 l. illus.
Subjects
Note
  • Microfilm of typescript. Ann Arbor, Mich., University Micofilms, 1974. 1 microfilm reel ; 35 mm.
  • Vita.
Thesis (note)
  • Thesis--Arizona State University.
Bibliography (note)
  • Bibliography: leaves 122-127.
Call Number
Sc Micro R-1634
OCLC
NYPG754490034-B
Author
Bush, Ronald Frank, 1946-
Title
An experiment to assess the sales response of white consumer to Black models displayed in promotional material.
Imprint
[Tempe, Ariz.] 1974.
Thesis
Thesis--Arizona State University.
Bibliography
Bibliography: leaves 122-127.
Research Call Number
Sc Micro R-1634
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