Research Catalog
Understanding the marketplace
- Title
- Understanding the marketplace [by] Hillis K. Idleman [and] Max O McKitrick.
- Author
- Idleman, Hillis K., 1910-
- Publication
- New York, Gregg and Community College Division/McGraw-Hill [1975]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLF 75-1015 | Offsite |
Details
- Additional Authors
- McKitrick, Max O., 1917-
- Description
- 74 p. illus.; 26 cm.
- Series Statement
- The Contemporary consumer series.
- Subjects
- Note
- Describes the contemporary marketplace, the persuasive role of advertising, and current issues facing the consumer.
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JLF 75-1015
- ISBN
- 0070316872
- LCCN
- 73022313
- OCLC
- 797907
- NYPG754514012-B
- Author
- Idleman, Hillis K., 1910-
- Title
- Understanding the marketplace [by] Hillis K. Idleman [and] Max O McKitrick.
- Imprint
- New York, Gregg and Community College Division/McGraw-Hill [1975]
- Series
- The Contemporary consumer series.
- Bibliography
- Includes bibliographical references.
- Added Author
- McKitrick, Max O., 1917-
- Research Call Number
- JLF 75-1015