Research Catalog

Essentials of media planning : a marketing viewpoint

Title
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek.
Author
Barban, Arnold M.
Publication
Chicago : Crain Books, c1976.

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StatusFormatAccessCall NumberItem Location
Book/TextRequest in advance JLD 85-224Offsite

Details

Additional Authors
  • Cristol, Steven M.
  • Kopec, Frank J.
Description
viii, 86 p. : ill.; 22 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JLD 85-224
ISBN
0872510190
LCCN
75021743
OCLC
  • 1887075
  • NYPG764577903-B
Author
Barban, Arnold M.
Title
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek.
Imprint
Chicago : Crain Books, c1976.
Bibliography
Includes bibliographical references and index.
Added Author
Cristol, Steven M.
Kopec, Frank J.
Research Call Number
JLD 85-224
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