Research Catalog
Essentials of media planning : a marketing viewpoint
- Title
- Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek.
- Author
- Barban, Arnold M.
- Publication
- Chicago : Crain Books, c1976.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Request in advance | JLD 85-224 | Offsite |
Details
- Additional Authors
- Description
- viii, 86 p. : ill.; 22 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JLD 85-224
- ISBN
- 0872510190
- LCCN
- 75021743
- OCLC
- 1887075
- NYPG764577903-B
- Author
- Barban, Arnold M.
- Title
- Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek.
- Imprint
- Chicago : Crain Books, c1976.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Cristol, Steven M.Kopec, Frank J.
- Research Call Number
- JLD 85-224