Research Catalog
Spending advertising money: an introduction to media planning, media buying and the uses of media research. Completely rev. 2d ed.
- Title
- Spending advertising money: an introduction to media planning, media buying and the uses of media research. Completely rev. 2d ed.
- Author
- Broadbent, Simon.
- Publication
- London, Business Books [1975]
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLD 76-1984 | Offsite |
Details
- Description
- xi, 368 p.; 23 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JLD 76-1984
- OCLC
- NYPG764889500-B
- Author
- Broadbent, Simon.
- Title
- Spending advertising money: an introduction to media planning, media buying and the uses of media research. Completely rev. 2d ed.
- Imprint
- London, Business Books [1975]
- Edition
- 2d ed.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JLD 76-1984