Research Catalog
A new measure of responsibility for marketing; 1968 June conference proceedings, June 17-19, 1968, Philadelphia. Edited by Keith Cox and Ben M. Enis.
- Title
- A new measure of responsibility for marketing; 1968 June conference proceedings, June 17-19, 1968, Philadelphia. Edited by Keith Cox and Ben M. Enis.
- Author
- American Marketing Association.
- Publication
- [Chicago, 1968]
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLF 75-1067 | Offsite |
Details
- Additional Authors
- Description
- 396 p. illus.; 28 cm.
- Series Statement
- American Marketing Association. Series, \27
- Uniform Title
- Series (American Marketing Association) ; \27.
- Subject
- Marketing > Congresses
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JLF 75-1067
- OCLC
- 40874443
- NYPG764052610-B
- Author
- American Marketing Association.
- Title
- A new measure of responsibility for marketing; 1968 June conference proceedings, June 17-19, 1968, Philadelphia. Edited by Keith Cox and Ben M. Enis.
- Imprint
- [Chicago, 1968]
- Series
- American Marketing Association. Series, \27Series (American Marketing Association) ; \27.
- Bibliography
- Includes bibliographical references.
- Added Author
- Cox, Keith John.Enis, Ben M.
- Research Call Number
- JLF 75-1067