Research Catalog

Marketing management; with introductory text, advanced readings, and selected annotated bibliography [compiled by] S. Prakash Sethi [and] Jagdish N. Sheth.

Title: Marketing management; with introductory text, advanced readings, and selected annotated bibliography [compiled by] S. Prakash Sethi [and] Jagdish N. Sheth.
Author: Sethi, S. Prakash.
Publication: Pacific Palisades, Calif., Goodyear Pub. Co. [1973]

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Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JLD 76-1684	Offsite

Details

Additional Authors

Sheth, Jagdish N.

Description

xxi, 293 p. illus.; 23 cm.

Series Statement

Multinational business operations ; \3

Subject

Call Number

JLD 76-1684

ISBN

0876205937

LCCN

73175246

OCLC

746700
NYPG764111971-B

Author

Sethi, S. Prakash. Compiler

Title

Marketing management; with introductory text, advanced readings, and selected annotated bibliography [compiled by] S. Prakash Sethi [and] Jagdish N. Sheth.

Imprint

Pacific Palisades, Calif., Goodyear Pub. Co. [1973]

Series

Multinational business operations ; \3

Added Author

Sheth, Jagdish N.

Research Call Number

JLD 76-1684

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