Research Catalog

Innovation and new product marketing

Title
Innovation and new product marketing / David F. Midgley.
Author
Midgley, David.
Publication
London : Croom Helm, c1977.

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TextRequest in advance JLD 77-2648Offsite

Details

Description
296 p. : ill.; 23 cm.
Subject
  • New products
  • Diffusion of innovations
  • Product management
Note
  • Includes indexes.
Bibliography (note)
  • Bibliography: p. 281-290.
Call Number
JLD 77-2648
ISBN
0856642606 : c£9.95. a0856642657 bpbk. (canceled/invalid)
LCCN
77360461
OCLC
  • 3002844
  • NYPG774416652-B
Author
Midgley, David.
Title
Innovation and new product marketing / David F. Midgley.
Imprint
London : Croom Helm, c1977.
Bibliography
Bibliography: p. 281-290.
Research Call Number
JLD 77-2648
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