Research Catalog

Introduction to marketing : the Cranfield approach

Title
Introduction to marketing : the Cranfield approach / by Martin Christopher, David Walters and Gordon Wills.
Author
Christopher, Martin.
Publication
[Bradford] : Marketing Development Associates ; Bradford : Distributed by MCB Books, 1975.

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TextRequest in advance JLF 77-1217Offsite

Details

Additional Authors
  • Walters, David, 1936-
  • Prestoungrange, Gordon.
Description
168 p. : ill.; 29 cm.
Subject
Marketing
Bibliography (note)
  • Includes bibliographies.
Call Number
JLF 77-1217
ISBN
0903763303
LCCN
76377596
OCLC
  • 2595817
  • NYPG774752969-B
Author
Christopher, Martin.
Title
Introduction to marketing : the Cranfield approach / by Martin Christopher, David Walters and Gordon Wills.
Imprint
[Bradford] : Marketing Development Associates ; Bradford : Distributed by MCB Books, 1975.
Bibliography
Includes bibliographies.
Added Author
Walters, David, 1936-
Prestoungrange, Gordon.
Research Call Number
JLF 77-1217
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