Research Catalog

The intelligent man's guide to sales measures of advertising.

Title
The intelligent man's guide to sales measures of advertising.
Author
Mayer, Martin.
Publication
[New York] Advertising Research Foundation [1965]

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TextRequest in advance JLD 77-3457Offsite

Details

Additional Authors
Advertising Research Foundation.
Description
v. 72 p. illus.; 22 cm.
Subjects
Note
  • An Advertising Research Foundation report."
Bibliography (note)
  • Bibliography: p. 29-71.
Call Number
JLD 77-3457
OCLC
  • 697406
  • NYPG784365441-B
Author
Mayer, Martin.
Title
The intelligent man's guide to sales measures of advertising.
Imprint
[New York] Advertising Research Foundation [1965]
Bibliography
Bibliography: p. 29-71.
Added Author
Advertising Research Foundation.
Research Call Number
JLD 77-3457
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