Research Catalog
Marketing principles : the management process
- Title
- Marketing principles : the management process / Ben M. Enis. 2d ed.
- Author
- Enis, Ben M.
- Publication
- Santa Monica, Calif. : Goodyear Pub. Co., c1977.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 78-1604 | Offsite |
Details
- Description
- xxii, 621 p. : ill.; 25 cm.
- Subject
- Marketing > Management
- Bibliography (note)
- Includes bibliographies and indexes.
- Call Number
- JLE 78-1604
- ISBN
- 0876205678
- LCCN
- 76019703
- OCLC
- 2507766
- NYPG784390242-B
- Author
- Enis, Ben M.
- Title
- Marketing principles : the management process / Ben M. Enis. 2d ed.
- Imprint
- Santa Monica, Calif. : Goodyear Pub. Co., c1977.
- Edition
- 2d ed.
- Bibliography
- Includes bibliographies and indexes.
- Research Call Number
- JLE 78-1604