Research Catalog
Multinational product management
- Title
- Multinational product management / edited by Warren J. Keegan and Charles S. Mayer.
- Publication
- Chicago : American Marketing Association, [1977]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLD 78-1774 | Offsite |
Details
- Additional Authors
- Description
- vi, 184 p.; 23 cm.
- Series Statement
- Proceedings series.
- Subjects
- Note
- Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association.
- Bibliography (note)
- Includes bibliographies.
- Call Number
- JLD 78-1774
- ISBN
- 0877570922
- LCCN
- 77005569
- OCLC
- 2896107
- NYPG784430527-B
- Title
- Multinational product management / edited by Warren J. Keegan and Charles S. Mayer.
- Imprint
- Chicago : American Marketing Association, [1977]
- Series
- Proceedings series.
- Bibliography
- Includes bibliographies.
- Added Author
- Keegan, Warren J.Mayer, Charles S.Marketing Science Institute.American Marketing Association.
- Research Call Number
- JLD 78-1774