Research Catalog

Children's television advertising : issues, findings, and needs : a monograph / prepared for the American Marketing Association by Thomas E. Barry.

Title
Children's television advertising : issues, findings, and needs : a monograph / prepared for the American Marketing Association by Thomas E. Barry.
Author
Barry, Thomas E., 1943-
Publication
[Chicago] : The Association, 1977.

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StatusVol/DateFormatAccessCall NumberItem Location
no. 1-11 (Inc.)TextRequest in advance JLL 76-601 no. 1-11 (Inc.)Offsite

Details

Additional Authors
American Marketing Association.
Description
xi, 80 p.; 23 cm.
Series Statement
  • American Marketing Association. Monograph series, \no. 8
  • American Marketing Association. Monograph series ; \no. 8.
Subject
Television advertising and children
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JLL 76-601 no. 8
ISBN
0877571007
LCCN
77022054
OCLC
  • 3168514
  • NYPG784444235-B
Author
Barry, Thomas E., 1943-
Title
Children's television advertising : issues, findings, and needs : a monograph / prepared for the American Marketing Association by Thomas E. Barry.
Imprint
[Chicago] : The Association, 1977.
Series
American Marketing Association. Monograph series, \no. 8
American Marketing Association. Monograph series ; \no. 8.
Bibliography
Includes bibliographical references and index.
Added Author
American Marketing Association.
Research Call Number
JLL 76-601 no. 8
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