Research Catalog

Political advertising: voter reaction to televised political commercials

Title
Political advertising: voter reaction to televised political commercials, [by] Thomas E. Patterson and Robert D. McClure.
Author
Patterson, Thomas E.
Publication
Princeton, N. J. [1973?]

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StatusFormatAccessCall NumberItem Location
TextUse in library IDA (Citizens' Research Foundation. Study, no. 23.)Schwarzman Building - Milstein Division Room 121

Details

Additional Authors
McClure, Robert D.
Description
53 p. ill; 23 cm.
Series Statement
Citizens' Research Foundation. Study, \no. 23.
Uniform Title
Study (Citizens' Research Foundation) ; \no. 23.
Subject
  • Advertising, Political
  • Television in politics > United States
Bibliography (note)
  • Bibliography: p. 50-53
Call Number
IDA (Citizens' Research Foundation. Study, no. 23.)
OCLC
  • 3591490
  • NYPG784541748-B
Author
Patterson, Thomas E.
Title
Political advertising: voter reaction to televised political commercials, [by] Thomas E. Patterson and Robert D. McClure.
Imprint
Princeton, N. J. [1973?]
Series
Citizens' Research Foundation. Study, \no. 23.
Study (Citizens' Research Foundation) ; \no. 23.
Bibliography
Bibliography: p. 50-53
Added Author
McClure, Robert D.
Research Call Number
IDA (Citizens' Research Foundation. Study, no. 23.)
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