Research Catalog

Marketing for the non-marketing executive

Title: Marketing for the non-marketing executive / Houston G. Elam, Norton Paley.
Author: Elam, Houston G.
Publication: New York : AMACOM, c1978.

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Additional Authors

Description

ix, 261 p. : ill.; 22 cm.

Subject

Note

Call Number

JLD 78-3685

ISBN

0814454658

LCCN

78001722

OCLC

Author

Elam, Houston G.

Title

Marketing for the non-marketing executive / Houston G. Elam, Norton Paley.

Imprint

New York : AMACOM, c1978.

Added Author

Paley, Norton.

American Management Associations.

Research Call Number

JLD 78-3685