Research Catalog

Public relations in marketing management

Title
Public relations in marketing management / Frank Jefkins.
Author
Jefkins, Frank William.
Publication
London : Macmillan, 1978.

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TextRequest in advance JLD 79-2481Offsite

Details

Description
x, 182 p. : graphs; 23 cm.
Series Statement
Macmillan studies in marketing management.
Subject
Marketing > Management > Public relations
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JLD 79-2481
ISBN
0333232445
LCCN
79306596
OCLC
  • 77163158
  • NYPG794374555-B
Author
Jefkins, Frank William.
Title
Public relations in marketing management / Frank Jefkins.
Imprint
London : Macmillan, 1978.
Series
Macmillan studies in marketing management.
Bibliography
Includes bibliographical references and index.
Research Call Number
JLD 79-2481
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