Research Catalog

Effects of television advertising on children and adolescents. Scott Ward, project director.

Title: Effects of television advertising on children and adolescents. Scott Ward, project director.
Author: Ward, Scott, 1942-
Publication: Cambridge, Mass., Marketing Science Institute, 1971.

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Status	Format	Access	Call Number	Item Location
Request Scan Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.	Text	Use in library	MWGS 79-1038	Performing Arts Research Collections - Theatre

Additional Authors

Marketing Science Institute.

Description

7 v. in 1. illus.; 28 cm.

Subjects

Note

"Research supported by the National Institute of Mental Health (contract HSM 42-70-74) and by the Marketing Science Institute ... Includes bibliographies.
CONTENTS. - Report no. 1. Effects of television advertising on children and adolescents: An overview, by S. Ward. - aReport no. 2. A cognitive developmental study of children's reactions to television advertising, by J. Blatt, L. Spencer, S. Ward. - Report no. 3. Children's attention to television advertising, by S. Ward, D. Levinson, D. Wackmann. - Report no. 4. Television advertising and intra-family influence: children's purchase influence attempts and parental yielding, by S. Ward and D. Wackmann. -
Report no. 5. Adolescent attitudes toward television advertising: preliminary results, by S. Ward and T. S. Robertson. - Report no. 6. Racial differences in responses to advertising among adolescents, by D. Wackman, G. Reale, S. Ward. - Report no. 7. Family and media influences on adolescent consumer learning, by S. Ward and D. Wackman.

Call Number

MWGS 79-1038

OCLC

Author

Ward, Scott, 1942-

Title

Effects of television advertising on children and adolescents. Scott Ward, project director.

Imprint

Cambridge, Mass., Marketing Science Institute, 1971.

Added Author

Marketing Science Institute.

Research Call Number

MWGS 79-1038