Research Catalog
Managing the marketing research function
- Title
- Managing the marketing research function / written by Lee Adler, Charles S. Mayer.
- Author
- Adler, Lee.
- Publication
- Chicago : American Marketing Association, c1977.
Items in the Library & Off-site
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1 Item
| Status | Vol/Date | Format | Access | Call Number | Item Location |
|---|---|---|---|---|---|
| no. 1-11 (Inc.) | Text | Request in advance | JLL 76-601 no. 1-11 (Inc.) | Offsite |
Details
- Additional Authors
- Mayer, Charles S.
- Description
- 172 p.; 23 cm.
- Series Statement
- American Marketing Association. Monograph series, \[no.] 5
- American Marketing Association. Monograph series ; \[no.] 5.
- Subject
- Marketing research
- Bibliography (note)
- Bibliography: p. 170-172.
- Call Number
- JLL 76-601 [no.] 5
- ISBN
- 0877570825
- LCCN
- 76046447
- OCLC
- 2524942
- NYPG794812997-B
- Author
- Adler, Lee.
- Title
- Managing the marketing research function / written by Lee Adler, Charles S. Mayer.
- Imprint
- Chicago : American Marketing Association, c1977.
- Series
- American Marketing Association. Monograph series, \[no.] 5American Marketing Association. Monograph series ; \[no.] 5.
- Bibliography
- Bibliography: p. 170-172.
- Added Author
- Mayer, Charles S.
- Research Call Number
- JLL 76-601 [no.] 5