Research Catalog

Consumer perception and preferences of message structure

Title
Consumer perception and preferences of message structure / Liisa Uusitalo.
Author
Uusitalo, Liisa.
Publication
Helsinki : Helsinki School of Economics, 1977.

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StatusVol/DateFormatAccessCall NumberItem Location
v. 17-22TextRequest in advance JLK 76-314 v. 17-22Offsite

Details

Description
ix, 117 p.; 21 cm.
Series Statement
  • Helsinki. Kauppakorkeakoulu. Julkaisuja. [Sarja] B., \[No.] 17
  • Helsingin Kauppakorkeakoulu. Julkaisuja. Sarja B. ; \[No.] 17.
Subject
  • Consumers' preferences > Mathematical models
  • Advertising > Mathematical models
Bibliography (note)
  • Bibliography : p. 91-99.
Call Number
JLK 76-314 [No.] 17
OCLC
  • 4942994
  • NYPG794820033-B
Author
Uusitalo, Liisa.
Title
Consumer perception and preferences of message structure / Liisa Uusitalo.
Imprint
Helsinki : Helsinki School of Economics, 1977.
Series
Helsinki. Kauppakorkeakoulu. Julkaisuja. [Sarja] B., \[No.] 17
Helsingin Kauppakorkeakoulu. Julkaisuja. Sarja B. ; \[No.] 17.
Bibliography
Bibliography : p. 91-99.
Research Call Number
JLK 76-314 [No.] 17
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