Research Catalog

Marketing and preventive health care : interdisciplinary and interorganizational perspectives

Title: Marketing and preventive health care : interdisciplinary and interorganizational perspectives / edited by Philip D. Cooper, William J. Kehoe, Patrick E. Murphy.
Author: National Workshop on Preventive Health Care and Marketing (1st : 1977 : Charlottesville, Va.)
Publication: Chicago : American Marketing Association, c1978.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Book/Text	Request in advance	JLD 81-463	Offsite
Request for On-site Use Request Scan Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.	Book/Text	Use in library	JLD 80-1040	Schwarzman Building - General Research Room 315

Details

Additional Authors

Description

ix, 132 p. : ill.; 23 cm.

Series Statement

Proceeding series - American Marketing Association

Uniform Title

Proceedings series (American Marketing Association)

Subjects

Note

Proceedings of a workshop sponsored by the American Marketing Association and Blue Cross/Blue Shield of Virginia and held March 27-29, 1977.

Bibliography (note)

Includes bibliographies.

Call Number

JLD 80-1040

ISBN

0877571058

LCCN

77025849 //r84

OCLC

3516361
NYPG804157178-B

Conference

National Workshop on Preventive Health Care and Marketing (1st : 1977 : Charlottesville, Va.)

Title

Marketing and preventive health care : interdisciplinary and interorganizational perspectives / edited by Philip D. Cooper, William J. Kehoe, Patrick E. Murphy.

Imprint

Chicago : American Marketing Association, c1978.

Series

Proceeding series - American Marketing Association

Proceedings series (American Marketing Association)

Bibliography

Includes bibliographies.

Added Author

Cooper, Philip D., 1942-

Kehoe, William J., 1941-

Murphy, Patrick E., 1948-

American Marketing Association.

Blue Cross/Blue Shield of Virginia.

Research Call Number

JLD 80-1040

JLD 81-463

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