Research Catalog

Industrial marketing strategy

Title
Industrial marketing strategy / Frederick E. Webster, Jr.
Author
Webster, Frederick E.
Publication
New York : Wiley, c1979.

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TextRequest in advance JLE 80-2004Offsite

Details

Description
xvi, 279 p. : ill.; 24 cm.
Series Statement
Roland series on marketing management.
Subject
  • Marketing
  • Marketing > Management
  • Industrial procurement
Note
  • "A Ronald Press publication."
Bibliography (note)
  • Includes bibliographies and index.
Call Number
JLE 80-2004
ISBN
0471048798
LCCN
78026599
OCLC
  • 4492916
  • NYPG804535815-B
Author
Webster, Frederick E.
Title
Industrial marketing strategy / Frederick E. Webster, Jr.
Imprint
New York : Wiley, c1979.
Series
Roland series on marketing management.
Bibliography
Includes bibliographies and index.
Research Call Number
JLE 80-2004
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