Research Catalog

Business-to-business advertising : how to compete for a $1-trillion-plus market / by Howard G. (Scotty) Sawyer.

Title
Business-to-business advertising : how to compete for a $1-trillion-plus market / by Howard G. (Scotty) Sawyer.
Author
Sawyer, Howard G.
Publication
Chicago, Ill. : Crain Books, [c1978]

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TextRequest in advance JLE 80-1811Offsite

Details

Description
xvii, 323 p.; 24 cm.
Subject
  • Advertising, Industrial
  • Marketing
Call Number
JLE 80-1811
ISBN
0872510344
LCCN
78072289
OCLC
  • 5082034
  • NYPG804594097-B
Author
Sawyer, Howard G.
Title
Business-to-business advertising : how to compete for a $1-trillion-plus market / by Howard G. (Scotty) Sawyer.
Imprint
Chicago, Ill. : Crain Books, [c1978]
Research Call Number
JLE 80-1811
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